PROBLEM: 3 million women in the UK take the contraceptive pill. It's a huge responsibility but we often forget to take it.
INSIGHT: As a coffee lover, you rarely forget your morning brew.
SOLUTION: The world's first contraceptive coffee capsules. Made up of 90% espresso, 10% progesterone. One for each day of the month. The packaging is inspired by the 28 phases of the moon.